Unity Health Care

Unity Health Care found itself grappling with a website that no longer met the needs of its patients or staff. The existing site presented a user interface that was far from user-friendly, particularly challenging for their core demographic of lower-income patients and those for whom English was a second language. Navigation proved to be a labyrinth, with duplicate content scattered throughout and vital information often buried deep within the site's structure. Adding to these difficulties was the site's lack of flexibility. Unity Health Care's team found themselves stuck with an outdated CMS. 

The Social Driver team approached the redesign with a wealth of experience in healthcare websites, applying best practices in information architecture and user experience design. We revamped the site's search and filtering capabilities, introducing neighborhood-based location filtering, service-based searches, and appointment type filtering. This created clear pathways between services and locations, enhancing user navigation. Accessibility improvements included proper heading structures and descriptive link text. The team also overhauled the CMS, empowering Unity Health Care staff to make swift, reactive updates to the site. We also layered in easy translation integration so non-English speaking communities had equal accessibility. 

The new interface is intuitive and accessible, making navigating the digital healthcare landscape easier. Users could now locate services, find nearby locations, and understand the types of care available to them. The advanced filtering options and improved information architecture transformed what was once a frustrating experience into a smooth, efficient process. The redesign brought newfound agility to their digital operations.