International Limited Partners Association

ILPA's website faced significant user experience and content management issues. As a membership-focused organization, the site primarily served existing members but struggled with inconsistent navigation, duplicate content, unclear user paths, and inefficient organization. These problems made it difficult for members to find information and complicated resource management. The site also needed a way for users to pay for events or register. And, perhaps most importantly, they needed to make improvements to their member communication forum, ILPA Connect, with the goal of increasing engagement. 

Social Driver developed a tailored web strategy for ILPA, streamlining navigation, redesigning content architecture, and creating a centralized resource library. We implemented a unified calendar system, improved content structure, SSO with Higher Logic and LearnUpon, and through strategic design, created user-friendly interfaces. The process involved close partnership with ILPA, balancing diverse departmental priorities within a cohesive website structure.

The new website featured more intuitive navigation and improved user paths. Content discoverability was enhanced, and the site provided greater flexibility for future reorganization. The redesign balanced public and member-specific content. Plus, the new site empowered ILPA's team to maintain the website independently. Social Driver's approach resolved immediate issues and positioned ILPA for long-term success.