Data Quality Campaign

Launching a Brand Makeover for a Leading Data Advocacy Nonprofit

Data Quality Campaign (DQC), the nation’s leading advocacy organization for education data policy and use, engaged Social Driver to evolve its visual brand and website. Social Driver delivered a sophisticated brand and dynamic website that has garnered rave reviews from the client and its partners.

how we helped

Salesforce Integration

Social Media Creative

Content Planning

Social Driver listens to our needs and finds creative solutions to match them. Their team offered lots of expertise, while being mindful of our requests. They made the process easy by being strong, collaborative partners every step of the way.

Blair Mann

Communications Director

Challenge

Clarifying a Nonprofit’s Purpose for a New Audience

It’s never been more important to showcase the power of data and build the public’s trust in data collection. Data Quality Campaign (DQC) works to ensure that families, educators, communities and policymakers have the information they need to foster successful journeys through education and the workforce.

When DQC expanded its focus from grades K-12 to P-20W (Pre-K through Workforce), it needed a new brand and website to match. DQC also wanted its new identity to convey that DQC focuses on advocating for data, not generating it.

The nonprofit turned to its longtime partner, Social Driver, to launch a new brand that reflected the organization’s evolution and spoke to policymakers and average Americans alike.

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Solution

An Elevated Brand and Shareable Content

Our team delivered a refreshed brand that elevated DQC as a guiding light for good data policies and practices that foster student success.

Then we overhauled their website site, touching everything from design to content mapping. The new site map speaks to the needs of DQC’s audiences and makes it easy to find and share resources, including newly translated Spanish content. We also trained DQC’s team to use a page-builder interface, setting them up to successfully create and update content.

“One thing that really impressed us about Social Driver is that they intentionally built the site to make all our content easily shareable on social media,” said Blair Mann, DQC’s Communications Director. “When we talked with other prospective partners for this project, no one else addressed that. It was great to know we were already working with the best.”

Results

Advancing DQC’s Vision into the Future

The new brand and website have received resoundingly positive feedback from DQC’s partners–marking a strategic success for the organization.

“Social Driver helped us think through and solve the key challenges with our branding and messaging as our organization continues our next chapter,” said Blair. “Now, our partners can see themselves in our website, which is fostering even stronger advocates for our work.”

View Live Site

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Evolving the Creative Vision

We conducted a thorough visual inventory to identify elements that spoke to DQC’s vision, working closely with DQC’s team to incorporate their feedback.

Because DQC is “the light that shines down on data,” our design team developed spotlight elements for the site’s creative assets. We also provided an updated illustration guide to evolve the well-loved characters that Social Driver had previously designed for the brand.

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Shining a Light on Data

DCQ wanted a logo and visual style that reflected its new focus on the P-20W journey, which includes adults entering the workforce. The new brand preserves DQC’s iconic purple and illustrative style, while maturing its look and feel. Furthering the spotlight motif, the logo uses shadows to mimic the effect of a light shining down on the letters.

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Messaging with a Clear Vision and Voice

DQC needed its content to connect with its widened audience–being open and accessible to the public while earning respect from policymakers. With guidance from Social Driver, DQC’s messaging clearly communicates the organization’s expanded scope. The new site also lays a foundation for DQC’s goal to help people cut through misinformation surrounding data.