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Celebrate and encourage generations of students earning their GED
GED Testing Service
overview
GED Testing Service, creator of the official GED high school equivalency program, knew it wanted to bring its dispersed, online community of graduates together. Social Driver, in partnership with the GED Testing Service, launched the #GEDGradDay campaign to empower GED graduates to celebrate the accomplishment of earning their high school equivalency while also encouraging the next generation of students to open the door to their futures with the GED.
Challenge
Solution
Results
How We helped
Audience Research
Social and Digital Media Strategy
Content Strategy & Production
Influencer Marketing
Digital Advertising Strategy
Making the Community Easy to Join
- Creating and sharing social videos and images that promoted the day to the community.
- Developing and distributing a partner toolkit with details about the day and sample social media posts and graphics that partners could share.
- Hosting a webinar for adult educators to inform and involve them with the cause.
- Compiling graduate photo submissions and resharing top content so a larger audience could share in student successes.
Beyond the social media strategy, we focused on an integrated media approach that included earned media from outlets such as HuffPost, which wrote an article about the new national celebration.
User-Generated Content
As part of this campaign, we collected pictures, videos, testimonials, and posts from real people whose lives had been changed by the GED. We then promoted these stories in branded videos and social media posts from official GED accounts.
Experience
digital with us.
