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Social Driver led the strategic naming and branding process for the Modern Military Association of America, the nation’s largest non-profit organization dedicated to education, advocacy and support for LGBTQ service members, military spouses, veterans, family members and allies.
As the selected branding agency, Social Driver moderated over 16 stakeholder meetings, organized an outside advisory committee, selected the new organization's name, designed the logo, developed a style guide, and provided additional creative support.
The Modern Military Association of America is the product of the nation’s two leading LGBTQ military non-profits — the American Military Partner Association (AMPA) and OutServe-SLDN — joining forces.
The organizations announced the decision to combine into one, along with the new brand, at the 2019 AMPA National Gala in D.C.
“As the CEO of a Certified LGBTQ-owned Business Enterprise, I was excited that Social Driver could name and brand an organization that unites the LGBTQ, military and veteran communities,” said Thomas Sanchez, CEO of Social Driver.
The head of the organization is Navy veteran Andy Blevins, former executive director of OutServe-SLDN. “I’m both humbled and honored to lead the Modern Military Association of America at this challenging moment in the fight for LGBTQ military equality,” Blevins said in a statement.
The Modern Military Association of America will carry on the mission of both organizations, fighting to overturn the transgender military ban, providing legal assistance, and equipping military and veteran organizations with cultural skills to effectively serve the LGBTQ military and veteran community. With 81 chapters located throughout the world, the organization will also facilitate opportunities for fellowship for individuals and families.
The project involved multiple stakeholder interviews, gathering not only perspectives from the two organizations, but also from military and political stakeholders.
“Ensuring stakeholders from both of these iconic organizations felt represented in the name and brand was of the utmost importance, but we also wanted to make sure they resonated with military and political officials. We were pleased we were able to strike that balance,” said Megan Cotten, Director of Communications of Social Driver.
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