Facebook started off with a clear goal: a way to maintain new connections and foster friendships that may have died out. As one of the earliest social networks, Facebook has had time to develop and continuously add new features. These features include adding videos, posting pictures (1,000 per album, FYI), and updating your current location for others to see.
Facebook is the Superman of social networks: it can do almost anything.
If Facebook is the be-all and end-all of social networking, then why would these other platforms develop? Twitter has its 140 character limit, Snapchat gives you 24 hours to see your friends adventures, and Vine allows a whole 6 seconds to make an impression. These were all created after the original network that can do it all, similar to the myriad of superheroes that came after Superman.
One theory floating around the Social Driver office is that people don’t want that many choices. It’s constantly said that there is beauty in simplicity, and with social networks it shows. People know what they’re getting with social networks that outline it for them. Would you rather color in the lines or be handed a blank canvas? The limitations of other platforms make creating content easier and quicker, and result in increasingly creative content that varies from platform to platform. With recent research proving attention spans are dwindling, people may no longer want a wealth of options. Superman might not be the hero the internet needs.
Options: Facbeook, Twitter, Linkedin, Pinterest...