July 20, 2016

3 Key Insights From A Web Designer

3 Key Insights From A Web Designer

Web design is a fascinating intersection of many moving parts. Even though every project has its own unique set of opportunities and challenges, designers at Social Driver keep a few key principles in mind on every project.  Our designer Sam Vogt shares three of these principles and a few insights from the Social Driver design team.

Always keep the user in mind.

“What will be best for our users?” is the question at the heart of every design choice our team makes.  Although design has elements of self-expression like you might find in the fine arts, web design is primarily a user-focused discipline. Moving beyond our own perceptions, assumptions, and biases in order to understand our websites from our users’ points of view helps make our designs effective, useful, and relatable.  

“Complex” vs. “Complicated”

These two words seem similar, but the difference can be very important to a web designer. A “complicated” idea often implies disorganization, while “complex” ideas are well reasoned, rewarding, and free of needless parts. With all the disorganization and clutter of the internet, we tend to assume that the simplest solution is best. And it usually is. However, there are times when oversimplifying your message, content, or data does a disservice to the people who are using it. We try to give our users the most compelling reason possible to engage with our content, so that even when they bump into a complex idea, they’ll commit to understanding that idea because we’ve done a good job explaining the value in it.

Empathize with clients & partners to enhance each other’s work.

Web design is a rewarding field in part because of the way it unites designers, developers, clients, and partners under a shared goal. Often, contributors to these projects come from very different backgrounds, and that diversity helps ensure the end product fires on all cylinders. However, often times these stakeholders and contributors have differing values. When communication gets tricky, we fall back on the simple practice of supporting our ideas with clear examples and reasoning. Clients and partners don’t always agree with the reasoning, but they are often reassured when we explain how the proposed solution meets our shared goal. Mutually beneficial solutions develop rapidly when both sides feel their concerns are valued and understood.

Not a visual learner?  Here are the three key points to take away!

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By: Mallika Suri
Marketing Intern
Mallika is a marketing intern who will attend the College of William and Mary in the fall.