Last week, Snapchat announced the launch of its new feature, Memories.
Memories allows you to upload past posts or pre-made content to your ‘Story’ on Snapchat. This new feature offers a tremendous opportunity for marketers to take their influence to the next level.
Although Memories seems like a small change to the application, it represents a huge opportunity for brands to put their audience at the center of their content.
With so many possibilities, we’ve compiled a list of a few of our tips on how marketers can leverage Snapchat’s new feature.
Snapchat’s official trailer for ‘Memories’
Pre-Prepare Your Content
One of the the most straightforward, but powerful use of Memories is the ability to share prepared content with your followers, which includes graphics, video, and images from other sources. This allows you to be more strategic in your posting and more creative with your shared content. While Snapchat differentiates Memories from regular snaps with a white border on the outside of photos, this allows you to re-purpose more content and take advantage of your team’s skill set.
A large and exciting opportunity Memories presents is the ability to post audience-submitted content to your story. This gives you the opportunity to use content shared from influencers as part of your own Story, and vice versa. Think about this in terms of an event: if your company posts a snap about an upcoming event, they can snap influencers and ask them to post your content as a part of their Story. By doing so, you are exponentially increasing your reach. You could also hold a contest with the reward of an audience member being featured on a brand of influencer’s story. Giving people the opportunity to participate unlocks untapped energy that could be used to increase involvement with the brand in new, creative ways.
Utilize User-Generated Content
Marketers and journalists can use the Memories feature to tell stories from many different angles. By piercing together footage from different people, locations, and times, you can create a singular, coherent story. To share a local news event, you could use different people’s content as part of the coverage, as well as previous footage from past events. The Memories feature on Snapchat allows for more full, complex coverage of events, holidays, office retreats, campaigns, or whatever else you will be sharing with your audience.
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