With so much information flowing online every minute, one question we often find ourselves answering is ‘how can you make sure content is seen on social media?’ To answer this question, we first need to understand how people consume information on social media platforms.
Every social media feed is like a ‘river’ of content. When you scroll through Twitter, Facebook, Instagram and other platforms you can pass by dozens of pieces of content all in the span of a second. We’re standing next to it as content floats by us constantly. The design of it keeps you only engaged with only the most eye catching and relevant information.
This has drastically changed the content game. Compare this to email. We think of email like a pool that is being drained. We get emails in our inboxes and we sift through them one at a time, deciding if we want to engage with them or not. In some cases, this makes it a bit easier to track relevance and success.
At Social Driver, we are constantly thinking about how we can help our partners take advantage of this proverbial ‘content river’. Here are a few of our tips to help you get the attention of someone offshore.
Tagging Your Audience
If you’re floating down a river and trying to get someone’s attention offshore, the first thing you will do is shout their name. The easiest way to get the attention of your audience is to make them a part of the story you are telling. Tagging your audience either in your original post or in a comment below your post is a great way to get their individual attention. This is great for reaching and engaging specific people or groups.
There are a few ways you can tag people online:
- The classic ‘@’ mention when sharing out a post on Facebook, Twitter, LinkedIn and Instagram. This is when you type ‘@’ and the person or company name you are trying to add to your post. You can think about this like calling someone’s name while passing them on the river.
- You can also tag people in your photos and graphics on Twitter, Facebook and Instagram. This is a great way to get people’s attention without having to list them out specifically in your post.
- Mentioning your audience in the comments section is another way to tag people and get them involved in your content. You are inviting them to join a dialogue when you post in the form of comments.
Thinking Beyond Photos and Graphics
While we are the first people to encourage the use of catchy graphics and images in your content, there are always more ways to catch the attention of your audience with visuals. Many brands have caught on to the importance of imagery; better, more engaging content overall. This means to drive engagement you need to think beyond just photos and graphics. The use of gifs, memes, video and live stream is now becoming the norm when it comes to driving interest. You can also re-share the creative content of your audience. Can you make your images relevant to a trending hashtag? Can you make a video clip or motion graphic of a key report statistic and bring it to life? With more content options, ask yourself ‘how can I take this visual one step further?’
Using Hashtags Creatively
Using hashtags in your content is a great way to get more potential reach on your social media posts. If you are able to join a larger conversation, you are able to get more eyes on your content.
The most effective hashtag use provides value to the larger conversation. Using hashtags at the tail end of your post is a good way to show up in the feed of conversations that are related to your company or industry. The best way to get engagement with hashtags, however, is to use them as conversation opportunities. Scrolling through the feed of a hashtag and finding opportunities to respond to relevant people in your audience with your relevant content is a great way to initiate conversation and catch their attention. Taking advantage of popular and regular hashtags also can increase your visibility. For example, posting on #MotivationMonday or #ThrowbackThursday can add even more lift in your visibility.
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