Today, having an effective website means understanding the power of your audience. This means identifying what “end users” care about and how those users want to interact with the site. Those insights can then drive to better design, development, and ultimately results.
So, we tapped into the brainpower of our team and crowdsourced some of the most helpful questions you can ask to make sure your site is user-friendly and people-focused:
- What is the #1 page that people go to on my site? How are they getting there? Why do they want to visit this page?
- Does my design facilitate action, guiding people down clear pathways to the content they care about?
- Is the design easily legible? Are we using white space, appropriately formatted type and visual contrast to draw peoples eyes to the most important content?
- How is my navigation organized? By department of my company or by my audience prefrences?
- When someone visits my site, what will bring them back to it again?
- What does my site look like when someone shares it on Facebook, Twitter, or LinkedIn?
- How does my site score on a mobile friendly test?
- How often do we update the site? (Or, when it comes to updating the site, we all groan because it’s hard to use the Content Management System?)
- Does our website represent our company’s culture currently? Does our website represent our company brand or a design trend from a few years ago?
- Does our messaging and copy fit our goals, are we reaching the widest audience possible with our copywriting?
- If we ask the user to do something (buy, signup, etc) how hard is it to do? If you were using this site, would you sign up or buy from it, if so why not?
- Is the visual design of our site in line with our primary message and objectives? A cool design is great, but if doesn’t help our audience engage with what they care about it might be getting in the way.
Options: Facbeook, Twitter, Linkedin, Pinterest...