#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. This global day of giving has followed Black Friday and Cyber Monday for the past three years on the Tuesday after Thanksgiving in the United States. The #GivingTuesday movement has now engaged more than 10,000 organizations worldwide.
Here at Social Driver, we love people, giving, and Tuesdays. So it only seemed natural for us to keep tabs on the #GivingTuesday conversation. Here are some fun facts we discovered:
1. 6pm (authors’ local time) was the peak of the social media conversation surrounding #GivingTuesday
2. 98% of the conversation happened on Twitter, 2% on Tumblr, and 1% on Facebook.
3. 91% of those using the #GivingTuesday hashtag were 35 years of age or older. Interestingly, 5% of usage came from those who were 17 and below and 4% of the conversation happened from 25-34 year olds. (18-24 year olds, what gives? This isn’t good for the millennial stereotype.)
4. Of those who chose to identify gender, 56% were male and 44% were female taking place in the #GivingTuesday conversation.
5. 83% of the conversation happened in the United States, with the UK coming it at 12%. And shout out to Social Driver’s DC brothers and sisters! Washington, DC contributed 29% of the conversation within the U.S. New York state came in second with 16% and California followed up with 15%.
6. Popular topics discussed were No Kid Hungry and Children. On the less-specific side, top-mentioned terms include: giving, thank, today, help, support and donate.
7. The ‘most prolific’ tweeters (i.e. they shared the most content) were as follows:
8. The most-mentioned Twitter accounts were:
9. Top hashtags of the day were:
10. The most retweeted tweet of the day
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