An awesome online presence isn’t just posting funny pictures or finding cool articles. Successfully executing a stellar strategy means understanding and effectively communicating with your audience. Doing this well can drive real business results and grow thought leadership online and off. Our list of The 5 Functions of Social Media will help you to get the most out of your social media […]
An awesome online presence isn’t just posting funny pictures or finding cool articles. Successfully executing a stellar strategy means understanding and effectively communicating with your audience. Doing this well can drive real business results and grow thought leadership online and off.
Our list of The 5 Functions of Social Media will help you to get the most out of your social media platforms and creatively reach your audiences. Whether you already consider yourself a social media expert or are just getting started, this list is sure to help you understand how social and digital technology can support your business.
Making a difference feels awesome. It doesn’t matter how big or small, making an impact makes us feel good. Imagine giving your audience that same feeling each time they retweeted you or shared a facebook post. That would be pretty awesome. It would also probably keep them coming back to your page, a lot.
When you empower your audience, you connect them personally to your mission and increase brand loyalty. But before you write this off as something only effective for charitable causes, let’s redefine empowerment to include choice. This could be choosing a favorite chip flavor or new clothing print. No matter what the message, empowering your audience and giving them a stake in your success creates true brand champions. Empower them to take action and make that action meaningful.
Most everyone enjoys a little entertainment. Just ask the creators of YouTube or Buzzfeed. When creating entertaining content, make sure your posts are relevant and reflect your brand. Sheetz convenience store is a great example. Their easily shareable posts are both funny and clearly branded. Keeping posts entertaining and focused builds recognition and loyalty.
Adding educational value to your social media content is a fantastic way to build authority in your industry. When you can offer consistently useful information to your visitors, they will value what you have to say and keep coming back for more. Educating your audience can take many different forms. For food brands, posting recipes is great. Non-profits can share thoughtful op-eds on their cause. Clothing stores can share the latest trends in fashion. You already know the latest news from your industry, so take advantage of that. Share what you know with your audience. It builds up business-consumer trust and enhances your brand’s value.
Want customers to feel connected to your product or cause? Make your branding about them, completely. Sharing their personal stories and experiences not only makes them feel important, but it sends the message that you genuinely care. People respond to that.
Mercedes Benz does a fantastic job of this with their Owner Stories. By elevating one family’s journey, they reached thousands of loyal fans. They tapped into the sentimental value of their product and shared it in a way that was less about horsepower and more about their customer.
Social media can increase positive customer communication. The easiest way to help start the conversation is to make communicating with you exceptionally simple. If your customers can’t find what they need quickly, they are sure to leave or get frustrated. Incorporate social media buttons into all of your online shareable content so that with the simple click of a button, your visitors can share your content with their networks.
A great example of this is LivingSocial. It’s nearly impossible to not click Share after you’ve purchased a deal.
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