Transforming Vision into Impact - The Kennedy Forum's "The Alignment for Progress"

The challenge at hand was monumental — crafting a comprehensive strategy that not only showcased extensive research but also engaged and mobilized stakeholders, including policymakers. The need to advocate for a community system of care required innovative approaches to communication and information dissemination. Furthermore, the goal was not just to inform but to inspire action and collaboration on a national scale.

Social Driver approached the challenge with a holistic strategy. The team leveraged its expertise in web design by transforming research and policy recommendations into an interactive website on Webflow. This not only made information easily accessible but also engaged policymakers and communities in advocating for improved mental health and substance use care. The comprehensive marketing and communications strategy devised by Social Driver ensured that the research findings were effectively communicated to The Kennedy Forum's community, maximizing engagement and impact.

The animated video became a key element in conveying the "why" behind The Alignment for Progress. Through captivating animation, the video not only communicated the mission and goals of the initiative but also emotionally connected with the audience, fostering a deeper understanding and commitment to the cause.

The impact of Social Driver's contributions to The Kennedy Forum's initiative was profound. The new website has become a valuable hub for policymakers, providing crucial insights and advocating for a community system of care. The marketing and communications strategy enabled effective promotion of research findings at The Kennedy Forum's annual conference, fostering engagement within their community. The animated video continues to serve as a powerful tool, resonating with audiences and inspiring support for mental health and substance use care at a national level.

Being part of The Kennedy Forum's "The Alignment for Progress" initiative was not just a project; it was a journey towards positive change on a national scale. Social Driver's strategic, creative, and design efforts played a pivotal role in advancing the cause of mental health and substance use care.

The National Strategy has received much acclaim from members of both political parties and the news media. The Kennedy Forum “is marshaling a movement to make mental health care accessible to all,” wrote the Washington Post soon after launch. “To focus this momentum, The Kennedy Forum advocacy group has created a guide of 200-plus policy recommendations.” More than 70 partners have committed to the Alignment’s aims.