Social Driver Helps NGLCC Evolve Their Website Twice

NGLCC, the largest advocacy organization dedicated to expanding economic opportunities and advancements for LGBTQ people and the exclusive certifying body for LGBTQ-owned businesses, needed to revamp their website to better represent their programs and partners while making the LGBTBE certification process easier. After working with NGLCC on their website almost a decade ago, Social Driver was rehired to tackle the project again. Social Driver's challenge was not only to create a website that aligned with NGLCC's mission and values but also to prioritize the people who would be using the site.

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At Social Driver, the team understands the importance of putting people at the center of their approach to design. They conducted extensive research to identify the needs of NGLCC's target audience and incorporate their feedback into the development of the new website. Social Driver worked collaboratively with NGLCC to ensure that the site accurately represented their organization, its programs, and its mission, while also creating an inclusive and accessible platform for all visitors.

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Social Driver's people-centric approach resulted in a revamped NGLCC website that is both visually appealing and user-friendly. The site highlights affiliate chambers, initiatives, programs, and much more, making it easier for visitors to navigate and find what they need. Since the launch of the new site, NGLCC has seen increased traffic, time on site, and engagement, which has helped to expand their reach and grow their community. Social Driver's commitment to DEI, efficiency, and collaboration helped to make the project a success and allowed NGLCC to evolve its site while staying true to its mission.

At Social Driver, the team is passionate about creating designs that not only look great but also put people first. They understand the importance of creating an inclusive and accessible platform that reflects the diversity of its users. By working collaboratively with NGLCC, they were able to create a website that aligned with NGLCC's values and mission while prioritizing the needs of its visitors. Social Driver is proud to have been rehired by NGLCC for this important project, and they are committed to continuing to work together in the future.

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