9 Strategies to Perfect Your Personal Brand

Posted: April 2nd, 2015

A strong personal brand 20 years ago consisted of picking out the perfect Microsoft Word template to display a list of your professional achievements and a robust Rolodex. With the innovation of technology and introduction of social networks, all of that began to change rapidly. At Social Driver we partner with companies everyday to help […]

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Sketching: The Value of Pen + Ink in a Digital World

Posted: October 2nd, 2014

Bright eyed, on the first day of a design internship, I headed straight to the computer to begin my first project. It was going pretty well: I assessed the design brief, had my fonts and colors ready, and started throwing everything in InDesign. As my mentor came by to see my progress, he stopped short, […]

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Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

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How the Best Brands Rule Twitter

Posted: March 20th, 2014

SimplyMeasured revealed in a recent survey that 99% of brands are on Twitter. While Twitter creates an opportunity to grab your audience’s attention, with the majority of brands trying their hand at tweeting, it can get crowded quickly. With so many brands blasting their messages, it’s easy to forget that Twitter is meant to encourage […]

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Improve Your Digital Presence with the 5 Social Media E’s

Posted: August 12th, 2013

An awesome online presence isn’t just posting funny pictures or finding cool articles. Successfully executing a stellar strategy means understanding and effectively communicating with your audience. Doing this well can drive real business results and grow thought leadership online and off. Our list of The 5 Functions of Social Media will help you to get the most […]

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6 Biggest Social Media Fails (And What You Can Learn From Them)

Posted: July 9th, 2013

It's no surprise that we think a good social media strategy is key to promotional success. We've already uncovered how to create a digital strategy and even helped you meet your audiences where they are on social media. But even the best brands have social media fails. Here are six important lessons your company can learn about social media and […]

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Mcdonalds Social media fail

Infographic of the Week: Responsive Web Design

Posted: September 18th, 2012

DotComInfoway recently posted a great infographic that explains what is responsive design and why it is important.  We’re sharing it with you here!

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20 Best Responsive Web Design Examples of 2012

Posted: July 10th, 2012

This is the third post in a series about Responsive Web Design, described in plain language from a front end designer. Ok, so we’ve discussed why responsive web design is an excellent solution for our websites. Then we dug a little deeper into how it actually works. Today we want to share our 20 favorite […]

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