Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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Top 5 Automotive Tech from the DC Auto Show

Posted: January 30th, 2014

Last week, a few of our team members attended the Washington, DC Auto Show. We’re always on the look out for the latest tech trends and the auto industry constantly surprises us with its social innovations. Among the futuristic concept cars and exhilarating driving simulators, we found a notable rising theme: smartphone connectivity. While carmakers […]

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4 Great Social Media Tools for Internal Communications

Posted: January 9th, 2014

Internal communication is essential to the continued growth of any business, large or small. It helps ensure ongoing employee engagement, retention and morale in your organization. Recently, internal communication has shifted social. According to a survey by Towers Watson, 56% of large and mid-size employers across the US, Europe and Asia are using various social […]

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Improve Your Digital Presence with the 5 Social Media E’s

Posted: August 12th, 2013

An awesome online presence isn’t just posting funny pictures or finding cool articles. Successfully executing a stellar strategy means understanding and effectively communicating with your audience. Doing this well can drive real business results and grow thought leadership online and off. Our list of The 5 Functions of Social Media will help you to get the most […]

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4 CEOs to Follow on Social Media

Posted: August 8th, 2013

At Social Driver, we work with CEOs to help them use social media to build their digital capital. Social media channels provide a direct link to customers, stakeholders, and employees. This type of direct connection is something that all CEOs seek out. So what’s the problem? Most CEOs aren’t using it. A recent study found […]

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3 Examples of Social Media Supporting Human Capital Development

Posted: July 24th, 2013

At Social Driver we are all about a good digital strategy. But awesome social media outreach doesn’t just stop with PR and advertising, it can boost human capital too. How companies effectively recruit, retain, and improve employees is constantly evolving and social technology can help you keep up. Here are some ways top companies are […]

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10 Tips for Web Designers Designing Responsive Websites

Posted: June 4th, 2013

As responsive design continues to develop as a best practice for creating websites, there are a growing number of articles published about improving your workflow and design approach. There doesn’t seem to be one right way in designing responsive websites and I find it very helpful to hear from a variety of people and distill […]

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10 Tips for Designing Responsive

3 Simple Ways to Use Google+ to Get More Business

Posted: April 3rd, 2013

Guest Blogger: This post was contributed by Lauren Schultz. Lauren loves to talk about dogs, social media, and her favorite team The Ohio State Buckeyes. Say hello at or @lashleyschultz. CANEXBACK.COM “Should I be on Google+?” That might be a common response to a new-ish social channel, but not for long. Your organization or business might have […]

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4 Ways to Create a Positive Company Culture

Posted: March 27th, 2013

Creating a company culture has become a topic of interest among organizations seeking to brand themselves internally. The traditional office space has reached a plateau and companies are taking advantage of digital tools to create a virtual workspace enabling them to connect with clients across the country and employ people who work remotely. CANEXBACK.COM In […]

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4 Ways to Create Positive Company Culture

Link Roundup: 7 Articles You Should Read this Week

Posted: March 14th, 2013

Interesting tech trends can often be hard to find considering the data overload we deal with every day. Search no further; we’ve got your back! Below are 7 links that the Social Driver team found technologically cool, entertaining, and informative: CANEXBACK.COM 1. SXSW: Google’s Talking Shoe Motivates You to Move The shoe-niverse gained an awesome […]

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