How to Create Visually Engaging Content on Social and More from CNN

Posted: March 12th, 2015

CNN earned their 90 million social media followers by being a consistently reliable source of breaking news. But these days it takes more than just a timely story to engage your followers. On March 4, the National Press Club hosted CNN digital producer Eric Weisbrod as part of their “Get It Online” series. Weisbrod discussed […]

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CNN tweet with data visualization

Test Driving: HR Software Jobvite Brings Hiring to the 21st Century

Posted: February 5th, 2015

Hiring the right talent is essential to the success of any company, large or small. While larger companies have entire departments devoted to this, in fast, flat companies like ours, recruitment is often a collaborative endeavor taken on by employees across the organization. That’s why we’ve come to know and love our recruitment tool, Jobvite – […]

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6 Best Drupal Modules You Never Knew Existed

Posted: October 9th, 2014

It’s an indisputable fact that the Internet has radically shifted almost every aspect of modern society. Everything from news to commerce has repositioned its primary venue to be housed online—making Content Management Systems (CMS) such as Drupal essential for their utility and approach to more rapid web development. Today, though, we are taking the opportunity […]

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Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

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3 Lessons Learned from the ALS Ice Bucket Challenge

Posted: August 14th, 2014

At Social Driver, there are few things that get us more excited than seeing organizations, associations, and companies get creative with social media to support a great cause—and the ALS Ice Bucket Challenge certainly fits the bill. If your Facebook perusing habits are anything like ours, you’ve probably noticed a disruption in your normally scheduled […]

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ice bucket

7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

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paul rand

Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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pew research

Top 5 Automotive Tech from the DC Auto Show

Posted: January 30th, 2014

Last week, a few of our team members attended the Washington, DC Auto Show. We’re always on the look out for the latest tech trends and the auto industry constantly surprises us with its social innovations. Among the futuristic concept cars and exhilarating driving simulators, we found a notable rising theme: smartphone connectivity. While carmakers […]

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car tech blog

4 Great Social Media Tools for Internal Communications

Posted: January 9th, 2014

Internal communication is essential to the continued growth of any business, large or small. It helps ensure ongoing employee engagement, retention and morale in your organization. Recently, internal communication has shifted social. According to a survey by Towers Watson, 56% of large and mid-size employers across the US, Europe and Asia are using various social […]

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Improve Your Digital Presence with the 5 Social Media E’s

Posted: August 12th, 2013

An awesome online presence isn’t just posting funny pictures or finding cool articles. Successfully executing a stellar strategy means understanding and effectively communicating with your audience. Doing this well can drive real business results and grow thought leadership online and off. Our list of The 5 Functions of Social Media will help you to get the most […]

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4 CEOs to Follow on Social Media

Posted: August 8th, 2013

At Social Driver, we work with CEOs to help them use social media to build their digital capital. Social media channels provide a direct link to customers, stakeholders, and employees. This type of direct connection is something that all CEOs seek out. So what’s the problem? Most CEOs aren’t using it. A recent study found […]

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ceo blog image

3 Examples of Social Media Supporting Human Capital Development

Posted: July 24th, 2013

At Social Driver we are all about a good digital strategy. But awesome social media outreach doesn’t just stop with PR and advertising, it can boost human capital too. How companies effectively recruit, retain, and improve employees is constantly evolving and social technology can help you keep up. Here are some ways top companies are […]

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10 Tips for Web Designers Designing Responsive Websites

Posted: June 4th, 2013

As responsive design continues to develop as a best practice for creating websites, there are a growing number of articles published about improving your workflow and design approach. There doesn’t seem to be one right way in designing responsive websites and I find it very helpful to hear from a variety of people and distill […]

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10 Tips for Designing Responsive

3 Simple Ways to Use Google+ to Get More Business

Posted: April 3rd, 2013

Guest Blogger: This post was contributed by Lauren Schultz. Lauren loves to talk about dogs, social media, and her favorite team The Ohio State Buckeyes. Say hello at or @lashleyschultz. CANEXBACK.COM “Should I be on Google+?” That might be a common response to a new-ish social channel, but not for long. Your organization or business might have […]

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4 Ways to Create a Positive Company Culture

Posted: March 27th, 2013

Creating a company culture has become a topic of interest among organizations seeking to brand themselves internally. The traditional office space has reached a plateau and companies are taking advantage of digital tools to create a virtual workspace enabling them to connect with clients across the country and employ people who work remotely. CANEXBACK.COM In […]

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4 Ways to Create Positive Company Culture

Link Roundup: 7 Articles You Should Read this Week

Posted: March 14th, 2013

Interesting tech trends can often be hard to find considering the data overload we deal with every day. Search no further; we’ve got your back! Below are 7 links that the Social Driver team found technologically cool, entertaining, and informative: CANEXBACK.COM 1. SXSW: Google’s Talking Shoe Motivates You to Move The shoe-niverse gained an awesome […]

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What the New Facebook News Feed Redesign Means For Nonprofits

Posted: March 12th, 2013

Facebook recently announced a new design of the Facebook News Feed. The design reduces the left and right sidebars and expands the main News Feed to show full-size vibrant images, offering more real estate to visual content and a set of new sub-feeds. According to Facebook, the same stories will appear as did before, meaning that […]

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New Facebook News Feed

6 Kickstarter Campaigns We Think Will Be Successful

Posted: March 6th, 2013

Digital campaigns have come a long way! Promoting up and coming products, services, and/or campaigns is now more readily available through Kickstarter—“a funding platform for creative projects.” At Social Driver, we help clients Get with the Future by supporting both entertaining and revolutionary social projects. Check out 6 of the best Kickstarter video campaigns that […]

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Successful Kickstarter Campaigns