[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

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marketing

3 Lessons Learned from the ALS Ice Bucket Challenge

Posted: August 14th, 2014

At Social Driver, there are few things that get us more excited than seeing organizations, associations, and companies get creative with social media to support a great cause—and the ALS Ice Bucket Challenge certainly fits the bill. If your Facebook perusing habits are anything like ours, you’ve probably noticed a disruption in your normally scheduled […]

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ice bucket

4 Amazing Secrets to Make Your Clients Swoon

Posted: July 31st, 2014

At Social Driver, one of our guiding values is “Put people before everything else.” This mantra extends beyond our walls and team to all of our colleagues and clients. We’ve found it doesn’t take much time to show others that you truly appreciate them. Take a look at our top tips to make the people […]

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client appreciation

7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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csuite

Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

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non sexy

4 Brands Celebrating LGBT Pride 2014

Posted: June 19th, 2014

June is LGBT Pride Month, with celebrations taking place nationwide to recognize lesbian, gay, bisexual, and transgender history. As countless congregate in celebration of community, a number of notable brands are finding creative ways to recognize Pride Month, tailoring their messaging to the LGBT community and tying in social media along the way. Marriott International, #LoveTravels ”Whoever you are, […]

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lgbt

4 Shows Embracing Social TV

Posted: June 5th, 2014

In the 1990s, NBC revolutionized broadcast television with Must-See TV, waltzing into our heads and hearts with George and Elaine navigating “The Soup Nazi” on Seinfeld and the meteoric rise of Phoebe’s music career (a la “Smelly Cat”) on Friends. Today, while “can’t miss” TV is less of a reality due to digital recording services […]

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4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

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paul rand

41 Best Nonprofit Website Designs of 2014

Posted: May 8th, 2014

Here at Social Driver, we are ecstatic to release our third annual 41 Best Nonprofit Websites of 2014! Nonprofits rely on their websites to illustrate their mission, gain support for their work and, in many cases, collect donations. Similar to our lists in 2012 and 2013, we’ve combed through hundreds of sites and chosen our […]

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41 best nonprof

Guest Blog: CEO Insights on Ed Tech Innovation

Posted: April 29th, 2014

At Social Driver, we believe the future is bright and all progress is Social – no matter the industry or vertical. As a direct result of this philosophy, we’ve met some great Drivers such as NSCS CEO Steve Loflin. We recently asked Steve to join us on Get With the Future to discuss the future […]

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National Society of Collegiate Scholars (NSCS) CEO  & Founder Steve Loflin