Arby’s Talks Grammys, Pharrell, and That Infamous Hat

Posted: September 4th, 2014

“Hey, @Pharrell, can we have our hat back?” It was the tweet heard ’round the world during the 2013 Grammy Awards. Tweeted by Arby’s, the post garnered 117 million impressions—the advertising equivalent to $30 million—and turned the quick-service sandwich chain into an unlikely social media hero. Arby’s later purchased the hat in question for a […]

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arbys

How to Run a Kick-Ass Kickstarter Campaign

Posted: August 28th, 2014

At Social Driver, we like nothing more than keeping track of noteworthy trends and shining examples of entrepreneurial spirit. So, we take notice when organizations like Kickstarter, a crowdfunding site that allows creators to receive funding from interested supporters, promote novel campaign ideas. With some ideas generating upwards of $5 million, it has us wondering: […]

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potato

[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

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marketing

3 Lessons Learned from the ALS Ice Bucket Challenge

Posted: August 14th, 2014

At Social Driver, there are few things that get us more excited than seeing organizations, associations, and companies get creative with social media to support a great cause—and the ALS Ice Bucket Challenge certainly fits the bill. If your Facebook perusing habits are anything like ours, you’ve probably noticed a disruption in your normally scheduled […]

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ice bucket

4 Amazing Secrets to Make Your Clients Swoon

Posted: July 31st, 2014

At Social Driver, one of our guiding values is “Put people before everything else.” This mantra extends beyond our walls and team to all of our colleagues and clients. We’ve found it doesn’t take much time to show others that you truly appreciate them. Take a look at our top tips to make the people […]

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client appreciation

7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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csuite

Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

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non sexy

4 Brands Celebrating LGBT Pride 2014

Posted: June 19th, 2014

June is LGBT Pride Month, with celebrations taking place nationwide to recognize lesbian, gay, bisexual, and transgender history. As countless congregate in celebration of community, a number of notable brands are finding creative ways to recognize Pride Month, tailoring their messaging to the LGBT community and tying in social media along the way. Marriott International, #LoveTravels ”Whoever you are, […]

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lgbt

4 Shows Embracing Social TV

Posted: June 5th, 2014

In the 1990s, NBC revolutionized broadcast television with Must-See TV, waltzing into our heads and hearts with George and Elaine navigating “The Soup Nazi” on Seinfeld and the meteoric rise of Phoebe’s music career (a la “Smelly Cat”) on Friends. Today, while “can’t miss” TV is less of a reality due to digital recording services […]

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4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

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paul rand

41 Best Nonprofit Websites of 2014

Posted: May 8th, 2014

Here at Social Driver, we are ecstatic to release our third annual 41 Best Nonprofit Websites of 2014! Nonprofits rely on their websites to illustrate their mission, gain support for their work and, in many cases, collect donations. Similar to our lists in 2012 and 2013, we’ve combed through hundreds of sites and chosen our […]

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41 best nonprof

Guest Blog: CEO Insights on Ed Tech Innovation

Posted: April 29th, 2014

At Social Driver, we believe the future is bright and all progress is Social – no matter the industry or vertical. As a direct result of this philosophy, we’ve met some great Drivers such as NSCS CEO Steve Loflin. We recently asked Steve to join us on Get With the Future to discuss the future […]

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National Society of Collegiate Scholars (NSCS) CEO  & Founder Steve Loflin

Shaq and the 7 Best LinkedIn Profiles

Posted: April 24th, 2014

This week former NBA All-Star Shaquille O’Neal made a splash on LinkedIn by creating what might be one of the best profiles we’ve seen in a while. Shaq, known for his smart investing over the years, is simply listed as “Owner, Alot of companies”. While this method certainly will not work for everyone, we do […]

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conan

Top 5 Coolest “Sharing Economy” Services You Need in Your Life

Posted: April 10th, 2014

All we really need to know in life, we learned in kindergarten: share everything. Companies and services are quickly popping up to harness the world’s internet users, recognizing the potential of people’s untapped resources. Need a car, parking spot, a dinner companion or couch to sleep on? The sharing economy most likely has exactly what […]

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scoot

Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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pew research

Top 5 Companies Creating the Best Vines

Posted: March 27th, 2014

Last August, the six second sensation Vine, owned by Twitter, announced they reached 40 million users. The platform sounds simple but Vine has spawned a wide range of creative, entertaining and hilarious content since its launch a year ago. Many companies have slowly been trickling in and experimenting with the cost-free medium which has been […]

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oreo

5 Ways the Future Will Be Seen Through Google Glass

Posted: March 13th, 2014

Last week, I hosted an exploration of Google’s new Glass technology for colleagues, industry experts and the media. For those unfamiliar with Glass, it’s is a wearable computer with an optical head-mounted display, developed by the Google X team. The technology is groundbreaking because it allows people to seamlessly send and receive photos, videos, maps […]

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google glass blog

65 Best Responsive Website Design Examples of 2014

Posted: March 5th, 2014

For the third straight year, Social Driver has returned with our list of favorite responsively designed websites. We’ve grown the list from 20 companies in 2012 to 50 in 2013 and finally gathering 65 companies this year, exemplifying the increasing popularity of this design trend. We’ve researched hundreds of companies from a variety of business […]

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salt surf

Top 5 Thought Leaders Who Joined Twitter

Posted: February 20th, 2014

From the birth of the Royal Baby to the search for the Boston Marathon bomber, Twitter continued to make it’s impact in our everyday lives in 2013. Although these influential people may be considered ‘late’ to the party, we’ve compiled a list of our favorite thought leaders who joined Twitter last year. Tweeting everything from […]

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hillary blog pic

6 Innovative Technology Trends at the 2014 Winter Olympics

Posted: February 13th, 2014

The 2014 Winter Olympics in Sochi, Russia are shaping up to be the most technologically advanced Olympics in the history of the games. Despite the early snowflake malfunction, we loved the technology at the Opening Ceremonies, especially the Russian flag created by LED-enhanced costumes. However, the Opening Ceremony isn’t the only place you’ll find technology […]

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