Chartkick: The Data Visualization Tool You’ve Been Waiting For

Posted: May 13th, 2015

Visualizing data online can help drive home a point, make trends easier to spot, and give more context about the data. Reading a list of numbers can be boring, but luckily there are a lot of options to add dynamic data visualization to your website to not only bring clarity to the meaning behind the […]

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Chartkick area chart

Sketching: The Value of Pen + Ink in a Digital World

Posted: October 2nd, 2014

Bright eyed, on the first day of a design internship, I headed straight to the computer to begin my first project. It was going pretty well: I assessed the design brief, had my fonts and colors ready, and started throwing everything in InDesign. As my mentor came by to see my progress, he stopped short, […]

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Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

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How to Run a Kick-Ass Kickstarter Campaign

Posted: August 28th, 2014

At Social Driver, we like nothing more than keeping track of noteworthy trends and shining examples of entrepreneurial spirit. So, we take notice when organizations like Kickstarter, a crowdfunding site that allows creators to receive funding from interested supporters, promote novel campaign ideas. With some ideas generating upwards of $5 million, it has us wondering: […]

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[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

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4 Amazing Secrets to Make Your Clients Swoon

Posted: July 31st, 2014

At Social Driver, one of our guiding values is “Put people before everything else.” This mantra extends beyond our walls and team to all of our colleagues and clients. We’ve found it doesn’t take much time to show others that you truly appreciate them. Take a look at our top tips to make the people […]

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client appreciation

Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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Shaq and the 7 Best LinkedIn Profiles

Posted: April 24th, 2014

This week former NBA All-Star Shaquille O’Neal made a splash on LinkedIn by creating what might be one of the best profiles we’ve seen in a while. Shaq, known for his smart investing over the years, is simply listed as “Owner, Alot of companies”. While this method certainly will not work for everyone, we do […]

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Top Three Sandbox Tools You Should Be Using

Posted: April 17th, 2014

Here at Social Driver, our engineering team covers a wide range of issues when designing a new web product including one of the most vital: ensuring security. With recent threats like Heartbleed, it’s important to know how you can protect yourself and your websites across the web. One example is “sandboxing,” a security mechanism used […]

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Top 5 Coolest “Sharing Economy” Services You Need in Your Life

Posted: April 10th, 2014

All we really need to know in life, we learned in kindergarten: share everything. Companies and services are quickly popping up to harness the world’s internet users, recognizing the potential of people’s untapped resources. Need a car, parking spot, a dinner companion or couch to sleep on? The sharing economy most likely has exactly what […]

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Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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pew research

Top 5 Companies Creating the Best Vines

Posted: March 27th, 2014

Last August, the six second sensation Vine, owned by Twitter, announced they reached 40 million users. The platform sounds simple but Vine has spawned a wide range of creative, entertaining and hilarious content since its launch a year ago. Many companies have slowly been trickling in and experimenting with the cost-free medium which has been […]

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5 Ways the Future Will Be Seen Through Google Glass

Posted: March 13th, 2014

Last week, I hosted an exploration of Google’s new Glass technology for colleagues, industry experts and the media. For those unfamiliar with Glass, it’s is a wearable computer with an optical head-mounted display, developed by the Google X team. The technology is groundbreaking because it allows people to seamlessly send and receive photos, videos, maps […]

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google glass blog

10 Best College Planning Websites and Apps

Posted: February 5th, 2014

President Obama opened last week’s State of the Union with this simple fact: America’s graduation rate rose to its highest level in more than three decades. As the number of students entering college grows as well, we recognize students need the proper tools in order to succeed. That’s why we’ve pulled together a list of […]

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education tech blog pic

4 Great Social Media Tools for Internal Communications

Posted: January 9th, 2014

Internal communication is essential to the continued growth of any business, large or small. It helps ensure ongoing employee engagement, retention and morale in your organization. Recently, internal communication has shifted social. According to a survey by Towers Watson, 56% of large and mid-size employers across the US, Europe and Asia are using various social […]

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blog pic - internal tech

4 Examples of Companies Using Social Technology to Increase Sales

Posted: November 18th, 2013

In this age of social technology, social tools are having a major impact on sales. As more people use the web for their product information and purchasing decisions, companies need to turn to technology to serve their customers. Social tools help customers find what they are looking for, build trust with your brand and drive […]

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6 Insider Secrets of Contagious Content

Posted: October 22nd, 2013

Want to know what drives content to become viral? The answer, according to the concept of viral psychology, may just be evoking the right emotional reaction. How can you make sure your content is getting the right reactions? Check out the six key drivers that shape viral content, create the best outreach and help your […]

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5 Best Websites for Students Heading Back to School

Posted: September 4th, 2013

It’s that time of year again. Summer is ending and backpacks are being refilled. DC students have already hit the books so we’ve compiled a list of apps and websites to help make the upcoming school year just a little bit easier. iStudiez Pro Student life can be pretty hectic. Luckily, iStudiez Pro created an […]

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Social Media Lessons from Gatorade Mission Control

Posted: August 28th, 2013

How does an iconic brand like Gatorade engage with its customers and fans on social channels? I was curious myself, so I was eager to take a friend at PepsiCo up for his offer to get a behind-the-scenes tour of the Gatorade Mission Control in Chicago (let's just call it GMC from this point). I got […]

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3 Trends in Mobile App Development for Business

Posted: August 14th, 2013

At Social Driver, we love spreading the latest tech news. So, we’ve read through Appcelerator’s latest mobile developers survey and highlighted the top results to keep you up to date on the latest trends in mobile technology. Check out our main takeaways and what they mean for your company or organization. 1. Mobile Developers go to […]

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