Sketching: The Value of Pen + Ink in a Digital World

Posted: October 2nd, 2014

Bright eyed, on the first day of a design internship, I headed straight to the computer to begin my first project. It was going pretty well: I assessed the design brief, had my fonts and colors ready, and started throwing everything in InDesign. As my mentor came by to see my progress, he stopped short, […]

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Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

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How to Run a Kick-Ass Kickstarter Campaign

Posted: August 28th, 2014

At Social Driver, we like nothing more than keeping track of noteworthy trends and shining examples of entrepreneurial spirit. So, we take notice when organizations like Kickstarter, a crowdfunding site that allows creators to receive funding from interested supporters, promote novel campaign ideas. With some ideas generating upwards of $5 million, it has us wondering: […]

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[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

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4 Amazing Secrets to Make Your Clients Swoon

Posted: July 31st, 2014

At Social Driver, one of our guiding values is “Put people before everything else.” This mantra extends beyond our walls and team to all of our colleagues and clients. We’ve found it doesn’t take much time to show others that you truly appreciate them. Take a look at our top tips to make the people […]

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client appreciation

Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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featimage

Shaq and the 7 Best LinkedIn Profiles

Posted: April 24th, 2014

This week former NBA All-Star Shaquille O’Neal made a splash on LinkedIn by creating what might be one of the best profiles we’ve seen in a while. Shaq, known for his smart investing over the years, is simply listed as “Owner, Alot of companies”. While this method certainly will not work for everyone, we do […]

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conan

Top Three Sandbox Tools You Should Be Using

Posted: April 17th, 2014

Here at Social Driver, our engineering team covers a wide range of issues when designing a new web product including one of the most vital: ensuring security. With recent threats like Heartbleed, it’s important to know how you can protect yourself and your websites across the web. One example is “sandboxing,” a security mechanism used […]

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Top 5 Coolest “Sharing Economy” Services You Need in Your Life

Posted: April 10th, 2014

All we really need to know in life, we learned in kindergarten: share everything. Companies and services are quickly popping up to harness the world’s internet users, recognizing the potential of people’s untapped resources. Need a car, parking spot, a dinner companion or couch to sleep on? The sharing economy most likely has exactly what […]

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Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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