Social Media Lessons from Gatorade Mission Control

Posted: August 28th, 2013

How does an iconic brand like Gatorade engage with its customers and fans on social channels? I was curious myself, so I was eager to take a friend at PepsiCo up for his offer to get a behind-the-scenes tour of the Gatorade Mission Control in Chicago (let's just call it GMC from this point). I got […]

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Our Favorite Shark Week Tech

Posted: August 6th, 2013

It’s Shark Week, people. Here at Social Driver we love this time of year. Aside from being generally awesome, Shark Week rocks because it fully embraces current technological innovations and social media strategy. These technologies are entertaining and serve as fantastic examples of successful integration of online education and brand engagement. Not only is Discovery […]

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Plan a Company Retreat Your Employees Will Love

Posted: July 9th, 2013

At Social Driver we think company retreats should be two things: fun and inspiring. Company retreats aren’t just a great way for employees to reconnect to your mission and values, they also create an awesome opportunity to bond and have fun. Two weeks ago, we held our second bi-annual retreat, planned with both fun and […]

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4 Ways to Make Your 4th of July More Patriotic

Posted: July 3rd, 2013

Fourth of July in the District of Columbia is seriously cool. But whether you choose to bask in the glory of the Mall’s firework display or head out of town for a summer celebration, we want you to be up-to date on the coolest, themed technology. Nothing says ‘America’ like innovation. So, we’ve searched high […]

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Link Roundup: 7 Articles You Should Read this Week

Posted: March 14th, 2013

Interesting tech trends can often be hard to find considering the data overload we deal with every day. Search no further; we’ve got your back! Below are 7 links that the Social Driver team found technologically cool, entertaining, and informative: CANEXBACK.COM 1. SXSW: Google’s Talking Shoe Motivates You to Move The shoe-niverse gained an awesome […]

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The State of the Union Infographic: 1913 vs. 2013

Posted: February 13th, 2013

At Social Driver, we like to think a lot about the future, but sometimes it's fun to look back at the past and see just how far we've come. This infographic shows the state of our union 100 years ago compared to today.  What do you think we'll see in the next 100 years? cell […]

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15 Apps For Kate Middleton on Bed Rest (And the Rest of Her Pregnancy)

Posted: December 7th, 2012

There is so much news buzzing around about Princess Kate Middleton and her pregnancy. Her time spent in the hospital must be far from enjoyable and we feel for her… how boring! So, we decided to create a list of the top 15 apps that Kate should download for information, entertainment, and planning for the […]

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4 Election Digital Must-Haves for November 6th

Posted: October 24th, 2012

Lots and lots of social media buzz about the election is circulating around the Web. In addition to that, new technologies are popping up to get us to the voting polls. Read below to find out what you must have before going to vote! First of all, Vote For Somebody!  The adorable 4th graders at Democracy […]

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What We’re Reading: A Week’s Worth of Social Media Tips

Posted: October 9th, 2012

Around here, we like creative ideas to circulate the office on a daily basis. To keep you in the loop, we will post our favorite links each week. This week’s What We’re Reading offers tips on your favorite social media tools to keep you on your toes with the latest happenings! A Social Media Evangelist’s […]

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Link Roundup: 10 Articles this Week You Won’t Want to Miss

Posted: September 28th, 2012

Last week, we shared links that will make you think.  This time around, it’s all about doing!  According to Adobe’s infographic, two thirds of businesses say social media is integral to their marketing.  Brands are using multiple social media sites to engage to their customers, with Facebook and Twitter as the most popular platforms. Check […]

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Five Links That Will Make You Think

Posted: September 20th, 2012

Here at Social Driver, we strive to always learn new things and share them with you. To get some inspiration flowing, here are a few of our favorite posts from this past week. 1. The Global PR Network Social Scoreboard  If you’re curious about the effect social media has on your business, head over to to […]

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