[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

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Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

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non sexy

Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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pew research

How the Best Brands Rule Twitter

Posted: March 20th, 2014

SimplyMeasured revealed in a recent survey that 99% of brands are on Twitter. While Twitter creates an opportunity to grab your audience’s attention, with the majority of brands trying their hand at tweeting, it can get crowded quickly. With so many brands blasting their messages, it’s easy to forget that Twitter is meant to encourage […]

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rule twitter

6 Insider Secrets of Contagious Content

Posted: October 22nd, 2013

Want to know what drives content to become viral? The answer, according to the concept of viral psychology, may just be evoking the right emotional reaction. How can you make sure your content is getting the right reactions? Check out the six key drivers that shape viral content, create the best outreach and help your […]

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5 Lessons Learned from Digitizing the 1940 US Census

Posted: October 31st, 2012

All things are going digital… Even the census records from 1940! On April 2nd, The National Archives and Records Association (NARA) released individual records of the 1940 Census. Every 72 years, the census is released and this time it was scanned and digitized for the public to find online. NARA and the US Census Bureau […]

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Infographic of the Week: Responsive Web Design

Posted: September 18th, 2012

DotComInfoway recently posted a great infographic that explains what is responsive design and why it is important.  We’re sharing it with you here!

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