At a recent Social Driver's Ed, Adam Gerber, a Senior Associate from M+R Strategic Services, discussed Facebook's promoted posts. He talked about how this tool has worked for some of his clients, sharing a step-by-step process of how to use the tool, what it does, who it reaches, and how much exposure your business could potentially receive for relatively low cost. Check back later for the video, but in the meantime we want to give you three takeaways from his experience with Facebook promoted posts:
Do not worry about slick infographics or a polished image-shares. The best images are the ones that capture your organization's goal in the most authentic way possible. All you need is a camera, a piece of paper, and a marker. Photograph a colleague holding the paper with your key ask handwritten out and sa
ve yourself the photoshopping.
If you can wrangle $10-20 bucks, then you have the budget for a couple great experiments with your promoted posts. Most people will never visit your Facebook timeline and will only see your posts in their own newsfeed so the risk of re-running similar posts is minimal. Try two variations on your call-to-action on the same day and see which wins.
Facebook wants to show your posts to people who will engage with it. Oddly enough, many of those people live in Asia where Facebook has high penetration and but little original content. That means that, unless you target your post to the United States only, you're going to get a lot of unexpected international comments, likes, and shares. It may boost your ego to see that level of engagement, but unless it contributes to your business goals, they're just a waste of money.
Social Driver’s Anthony Shop will serve on a panel at The National Press Club on Tuesday, October 30th discussing how social media has been used as a part of presidential campaign strategies, the role of social media in future elections, and why it’s important for communication executives to pay close attention to these trends pertaining to your the goals of your clients. Audience questions will follow. Get your tickets to attend this event now!
SIGNUP: The Online Election – Social Media & The 2012 Presidential Race
The election is now two weeks away and our Facebook news feeds, Twitter feeds, and YouTube channels are exploding with opinions, facts, disagreements and discussion. Digital media is more important to the election than ever before, and we’ve got some numbers to show it.
Blogger Devon Glenn at SocialTimes shares an incredibly revealing infographic created by iProspect to give us a “Digital Summary” of the election. From Obama and Romney’s Facebook fans and Twitter followers to your friend’s very opinionated political posts, social networks are affecting how we talk about the election, as well as what we are talking about. It’s no wonder why the online campaign budget jumped 616% from 2008.
We are so happy to welcome Julia Rocchi, the Managing Editor for the National Trust for Historic Preservation back to the Social Driver blog (see her previous post 5 Essential Tips for a Successful Nonprofit Website Redesign). At our most recent Social Driver’s Ed, Julia shared 5 tips for finding and engaging influencers through social media.
Julia talked at our event about a multimedia documentary project called “Buffalo Unscripted.” They initially wanted to do a documentary of Buffalonians talking candidly about their city, but what started out as a marketing piece just for Buffalo turned into a great marketing piece for the Trust because of the incredible engagement they found with the people of Buffalo. Here are the 5 tips that Julia talked about in her talk:
LinkedIn: Whether you use it as an electronic Rolodex or your inbox is accumulating invitations from colleagues inviting you to join, Social Driver can help you get the most out of this professional social network.
We hope you join us for a very special Social Driver’s Ed event, “Getting Hands On With LinkedIn,” led by Anthony Shop. Anthony has helped hundreds of busy professionals take control of LinkedIn through his hands-on workshop geared toward beginners. Together with your peers, you will learn how to make the most of your network – find prospects, send group messages to colleagues, research companies and more. You’ll find it most useful if you bring your laptop and create a LinkedIn account (or dig out that old username and password) in advance!
This event will be hosted at Social Driver’s new HQ in Penn Quarter. We’ll provide fuel for you and your laptops!
What: LinkedIn Workshop led by Social Driver Managing Director, Anthony Shop
When: August 23rd from 12-2 PM
Where: Social Driver HQ, 406 7th Street NW, Washington DC 20004
How Much?: $50, includes lunch.
Signup to attend here.
The school year is over, summer is here, and it’s time to party!
We are celebrating a great year here at District I/O by honoring all of the amazing companies that have passed through our office and helped us build this great community. Join us as we celebrate our amazing District I/O alumni with an open house, free beer and snacks this Friday, June 1 at 5:00pm.
This open house is held in conjunction with the DCTech Meetup’s Exploring Digital Dupont night. We’re 1 of 17 great startup incubators, accelerators, and digital agencies opening their doors this Friday so come by and say hi and then go explore the rest of Digital Dupont.
Where: District I/O
1140 19th Street NW, 210
Washington, DC 20036
When: 5:00pm – 9:00pm
Friday, June 1, 2012
For more details email Adam at adam@socialdriver.com. See you then!
Who owns your ideas? When is the right time to seek patents for your product or startup?
District I/O brings you the next in our series of great workshops for entrepreneurs. This will be an information session for those who have questions about protecting their intellectual property while developing a product and seeking financing.
Tickets cost $10 to the public, but for loyal readers like you, tickets are free.
Click here for tickets details
What: What About IP? Considerations for Entrepreneurs
Where: District I/O, 1140 19th Street NW, Suite 210
Who: Featuring Stratus IP Law Group: Patrick Hanson, Co-founding Partner and Viraj Tipnis, Patent Agent
When: May 30th, 12PM.
Free Lunch Included
