Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

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Arby’s Talks Grammys, Pharrell, and That Infamous Hat

Posted: September 4th, 2014

“Hey, @Pharrell, can we have our hat back?” It was the tweet heard ’round the world during the 2013 Grammy Awards. Tweeted by Arby’s, the post garnered 117 million impressions—the advertising equivalent to $30 million—and turned the quick-service sandwich chain into an unlikely social media hero. Arby’s later purchased the hat in question for a […]

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[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

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7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

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4 Brands Celebrating LGBT Pride 2014

Posted: June 19th, 2014

June is LGBT Pride Month, with celebrations taking place nationwide to recognize lesbian, gay, bisexual, and transgender history. As countless congregate in celebration of community, a number of notable brands are finding creative ways to recognize Pride Month, tailoring their messaging to the LGBT community and tying in social media along the way. Marriott International, #LoveTravels ”Whoever you are, […]

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4 Shows Embracing Social TV

Posted: June 5th, 2014

In the 1990s, NBC revolutionized broadcast television with Must-See TV, waltzing into our heads and hearts with George and Elaine navigating “The Soup Nazi” on Seinfeld and the meteoric rise of Phoebe’s music career (a la “Smelly Cat”) on Friends. Today, while “can’t miss” TV is less of a reality due to digital recording services […]

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4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

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Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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Shaq and the 7 Best LinkedIn Profiles

Posted: April 24th, 2014

This week former NBA All-Star Shaquille O’Neal made a splash on LinkedIn by creating what might be one of the best profiles we’ve seen in a while. Shaq, known for his smart investing over the years, is simply listed as “Owner, Alot of companies”. While this method certainly will not work for everyone, we do […]

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