7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

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4 Brands Celebrating LGBT Pride 2014

Posted: June 19th, 2014

June is LGBT Pride Month, with celebrations taking place nationwide to recognize lesbian, gay, bisexual, and transgender history. As countless congregate in celebration of community, a number of notable brands are finding creative ways to recognize Pride Month, tailoring their messaging to the LGBT community and tying in social media along the way. Marriott International, #LoveTravels ”Whoever you are, […]

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4 Shows Embracing Social TV

Posted: June 5th, 2014

In the 1990s, NBC revolutionized broadcast television with Must-See TV, waltzing into our heads and hearts with George and Elaine navigating “The Soup Nazi” on Seinfeld and the meteoric rise of Phoebe’s music career (a la “Smelly Cat”) on Friends. Today, while “can’t miss” TV is less of a reality due to digital recording services […]

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4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

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Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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Shaq and the 7 Best LinkedIn Profiles

Posted: April 24th, 2014

This week former NBA All-Star Shaquille O’Neal made a splash on LinkedIn by creating what might be one of the best profiles we’ve seen in a while. Shaq, known for his smart investing over the years, is simply listed as “Owner, Alot of companies”. While this method certainly will not work for everyone, we do […]

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Top 5 Coolest “Sharing Economy” Services You Need in Your Life

Posted: April 10th, 2014

All we really need to know in life, we learned in kindergarten: share everything. Companies and services are quickly popping up to harness the world’s internet users, recognizing the potential of people’s untapped resources. Need a car, parking spot, a dinner companion or couch to sleep on? The sharing economy most likely has exactly what […]

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Top 5 Companies Creating the Best Vines

Posted: March 27th, 2014

Last August, the six second sensation Vine, owned by Twitter, announced they reached 40 million users. The platform sounds simple but Vine has spawned a wide range of creative, entertaining and hilarious content since its launch a year ago. Many companies have slowly been trickling in and experimenting with the cost-free medium which has been […]

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How the Best Brands Rule Twitter

Posted: March 20th, 2014

SimplyMeasured revealed in a recent survey that 99% of brands are on Twitter. While Twitter creates an opportunity to grab your audience’s attention, with the majority of brands trying their hand at tweeting, it can get crowded quickly. With so many brands blasting their messages, it’s easy to forget that Twitter is meant to encourage […]

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