Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

Read More
sproutvhoot

Arby’s Talks Grammys, Pharrell, and That Infamous Hat

Posted: September 4th, 2014

“Hey, @Pharrell, can we have our hat back?” It was the tweet heard ’round the world during the 2013 Grammy Awards. Tweeted by Arby’s, the post garnered 117 million impressions—the advertising equivalent to $30 million—and turned the quick-service sandwich chain into an unlikely social media hero. Arby’s later purchased the hat in question for a […]

Read More
arbys

[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

Read More
marketing

7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

Read More
csuite

Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

Read More
non sexy

4 Brands Celebrating LGBT Pride 2014

Posted: June 19th, 2014

June is LGBT Pride Month, with celebrations taking place nationwide to recognize lesbian, gay, bisexual, and transgender history. As countless congregate in celebration of community, a number of notable brands are finding creative ways to recognize Pride Month, tailoring their messaging to the LGBT community and tying in social media along the way. Marriott International, #LoveTravels ”Whoever you are, […]

Read More
lgbt

4 Shows Embracing Social TV

Posted: June 5th, 2014

In the 1990s, NBC revolutionized broadcast television with Must-See TV, waltzing into our heads and hearts with George and Elaine navigating “The Soup Nazi” on Seinfeld and the meteoric rise of Phoebe’s music career (a la “Smelly Cat”) on Friends. Today, while “can’t miss” TV is less of a reality due to digital recording services […]

Read More
scandal

4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

Read More
paul rand

Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

Read More
featimage

Shaq and the 7 Best LinkedIn Profiles

Posted: April 24th, 2014

This week former NBA All-Star Shaquille O’Neal made a splash on LinkedIn by creating what might be one of the best profiles we’ve seen in a while. Shaq, known for his smart investing over the years, is simply listed as “Owner, Alot of companies”. While this method certainly will not work for everyone, we do […]

Read More
conan

Top 5 Coolest “Sharing Economy” Services You Need in Your Life

Posted: April 10th, 2014

All we really need to know in life, we learned in kindergarten: share everything. Companies and services are quickly popping up to harness the world’s internet users, recognizing the potential of people’s untapped resources. Need a car, parking spot, a dinner companion or couch to sleep on? The sharing economy most likely has exactly what […]

Read More
scoot

Top 5 Companies Creating the Best Vines

Posted: March 27th, 2014

Last August, the six second sensation Vine, owned by Twitter, announced they reached 40 million users. The platform sounds simple but Vine has spawned a wide range of creative, entertaining and hilarious content since its launch a year ago. Many companies have slowly been trickling in and experimenting with the cost-free medium which has been […]

Read More
oreo

How the Best Brands Rule Twitter

Posted: March 20th, 2014

SimplyMeasured revealed in a recent survey that 99% of brands are on Twitter. While Twitter creates an opportunity to grab your audience’s attention, with the majority of brands trying their hand at tweeting, it can get crowded quickly. With so many brands blasting their messages, it’s easy to forget that Twitter is meant to encourage […]

Read More
rule twitter

4 Examples of Companies Using Social Technology to Increase Sales

Posted: November 18th, 2013

In this age of social technology, social tools are having a major impact on sales. As more people use the web for their product information and purchasing decisions, companies need to turn to technology to serve their customers. Social tools help customers find what they are looking for, build trust with your brand and drive […]

Read More
dealerprints

6 Insider Secrets of Contagious Content

Posted: October 22nd, 2013

Want to know what drives content to become viral? The answer, according to the concept of viral psychology, may just be evoking the right emotional reaction. How can you make sure your content is getting the right reactions? Check out the six key drivers that shape viral content, create the best outreach and help your […]

Read More
6cont.

The Global Rise of the Taxi-Hailing App

Posted: September 17th, 2013

Every day it seems a new taxi hailing app is hitting the digital market. From the US to Nigeria, these apps have spread to all corners of the globe. So, what makes these apps so successful across continents? We’ve looked into each of these markets and found what it is that makes digitally hailing a […]

Read More
ubercover

How to Increase Digital Agency Sales: An Interview with Steve W. Martin

Posted: September 11th, 2013

Recently, Social Driver’s Founder, Thomas Sanchez, spoke with Heavy Hitter series author and expert on Sales Linguistics, Steve W. Martin, about optimizing the sales process for digital agencies. Without any “traditional” sales experience, Steve used sales linguistics to become a top sales producer, and later VP of Sales, for a billion-dollar software company. He has […]

Read More
heavyhitter1

Social Media Lessons from Gatorade Mission Control

Posted: August 28th, 2013

How does an iconic brand like Gatorade engage with its customers and fans on social channels? I was curious myself, so I was eager to take a friend at PepsiCo up for his offer to get a behind-the-scenes tour of the Gatorade Mission Control in Chicago (let's just call it GMC from this point). I got […]

Read More
gatorade

5 Apps Perfect for Miley Cyrus

Posted: August 27th, 2013

In case you haven't heard, Miley Cyrus made a splash at the VMAs. She fully embraced her new style but her performance was a bit controversial. In the midst of all the hype, we decided to lend a hand and share with her some useful apps we think she would love. download adobe acrobat 9 […]

Read More
miley

3 Trends in Mobile App Development for Business

Posted: August 14th, 2013

At Social Driver, we love spreading the latest tech news. So, we’ve read through Appcelerator’s latest mobile developers survey and highlighted the top results to keep you up to date on the latest trends in mobile technology. Check out our main takeaways and what they mean for your company or organization. 1. Mobile Developers go to […]

Read More
mobile devphoto