Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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5 Ways the Future Will Be Seen Through Google Glass

Posted: March 13th, 2014

Last week, I hosted an exploration of Google’s new Glass technology for colleagues, industry experts and the media. For those unfamiliar with Glass, it’s is a wearable computer with an optical head-mounted display, developed by the Google X team. The technology is groundbreaking because it allows people to seamlessly send and receive photos, videos, maps […]

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Top 5 Thought Leaders Who Joined Twitter

Posted: February 20th, 2014

From the birth of the Royal Baby to the search for the Boston Marathon bomber, Twitter continued to make it’s impact in our everyday lives in 2013. Although these influential people may be considered ‘late’ to the party, we’ve compiled a list of our favorite thought leaders who joined Twitter last year. Tweeting everything from […]

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6 Innovative Technology Trends at the 2014 Winter Olympics

Posted: February 13th, 2014

The 2014 Winter Olympics in Sochi, Russia are shaping up to be the most technologically advanced Olympics in the history of the games. Despite the early snowflake malfunction, we loved the technology at the Opening Ceremonies, especially the Russian flag created by LED-enhanced costumes. However, the Opening Ceremony isn’t the only place you’ll find technology […]

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5 Things Amazon’s Prime Air Needs to be Successful

Posted: December 9th, 2013

At Social Driver, we love technology that pushes the boundaries on innovation and gets us supercharged for the future. So, when Amazon announced it’s plan for a new drone delivery system this past week, it got our team excited. However, before jumping on the drone bandwagon, our team of designers, developers and strategists came up […]

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4 Examples of Companies Using Social Technology to Increase Sales

Posted: November 18th, 2013

In this age of social technology, social tools are having a major impact on sales. As more people use the web for their product information and purchasing decisions, companies need to turn to technology to serve their customers. Social tools help customers find what they are looking for, build trust with your brand and drive […]

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Social Media Lessons from Gatorade Mission Control

Posted: August 28th, 2013

How does an iconic brand like Gatorade engage with its customers and fans on social channels? I was curious myself, so I was eager to take a friend at PepsiCo up for his offer to get a behind-the-scenes tour of the Gatorade Mission Control in Chicago (let's just call it GMC from this point). I got […]

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Social Driver Has a New Website!

Posted: July 24th, 2013

CANEXBACK.COM At Social Driver, we believe innovation doesn’t come gradually, it ‘pops’. So, when it came to revamping our website we wanted to add some pizazz. We knew we had the resources, but we needed time and teamwork to create a great site. We kicked off our redesign with a Pop-Up Innovation Lab. We gathered […]

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6 Biggest Social Media Fails (And What You Can Learn From Them)

Posted: July 9th, 2013

It's no surprise that we think a good social media strategy is key to promotional success. We've already uncovered how to create a digital strategy and even helped you meet your audiences where they are on social media. But even the best brands have social media fails. Here are six important lessons your company can learn about social media and […]

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Mcdonalds Social media fail

3 Lessons from Designing a Website for the Millennial Generation

Posted: May 16th, 2013

The National Society of Collegiate Scholars (NSCS) is a nonprofit that recognizes and elevates high achieving college students across the United States. They have over 1 million millenial members, are recognized at 300 college campuses, and provide career support, service opportunities, and programs dedicated to the ideals of scholarship, leadership, and service. As NSCS's primary […]

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