Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

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Arby’s Talks Grammys, Pharrell, and That Infamous Hat

Posted: September 4th, 2014

“Hey, @Pharrell, can we have our hat back?” It was the tweet heard ’round the world during the 2013 Grammy Awards. Tweeted by Arby’s, the post garnered 117 million impressions—the advertising equivalent to $30 million—and turned the quick-service sandwich chain into an unlikely social media hero. Arby’s later purchased the hat in question for a […]

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3 Lessons Learned from the ALS Ice Bucket Challenge

Posted: August 14th, 2014

At Social Driver, there are few things that get us more excited than seeing organizations, associations, and companies get creative with social media to support a great cause—and the ALS Ice Bucket Challenge certainly fits the bill. If your Facebook perusing habits are anything like ours, you’ve probably noticed a disruption in your normally scheduled […]

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7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

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Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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Guest Blog: CEO Insights on Ed Tech Innovation

Posted: April 29th, 2014

At Social Driver, we believe the future is bright and all progress is Social – no matter the industry or vertical. As a direct result of this philosophy, we’ve met some great Drivers such as NSCS CEO Steve Loflin. We recently asked Steve to join us on Get With the Future to discuss the future […]

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National Society of Collegiate Scholars (NSCS) CEO  & Founder Steve Loflin

Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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5 Ways the Future Will Be Seen Through Google Glass

Posted: March 13th, 2014

Last week, I hosted an exploration of Google’s new Glass technology for colleagues, industry experts and the media. For those unfamiliar with Glass, it’s is a wearable computer with an optical head-mounted display, developed by the Google X team. The technology is groundbreaking because it allows people to seamlessly send and receive photos, videos, maps […]

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Top 5 Thought Leaders Who Joined Twitter

Posted: February 20th, 2014

From the birth of the Royal Baby to the search for the Boston Marathon bomber, Twitter continued to make it’s impact in our everyday lives in 2013. Although these influential people may be considered ‘late’ to the party, we’ve compiled a list of our favorite thought leaders who joined Twitter last year. Tweeting everything from […]

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6 Innovative Technology Trends at the 2014 Winter Olympics

Posted: February 13th, 2014

The 2014 Winter Olympics in Sochi, Russia are shaping up to be the most technologically advanced Olympics in the history of the games. Despite the early snowflake malfunction, we loved the technology at the Opening Ceremonies, especially the Russian flag created by LED-enhanced costumes. However, the Opening Ceremony isn’t the only place you’ll find technology […]

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5 Things Amazon’s Prime Air Needs to be Successful

Posted: December 9th, 2013

At Social Driver, we love technology that pushes the boundaries on innovation and gets us supercharged for the future. So, when Amazon announced it’s plan for a new drone delivery system this past week, it got our team excited. However, before jumping on the drone bandwagon, our team of designers, developers and strategists came up […]

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4 Examples of Companies Using Social Technology to Increase Sales

Posted: November 18th, 2013

In this age of social technology, social tools are having a major impact on sales. As more people use the web for their product information and purchasing decisions, companies need to turn to technology to serve their customers. Social tools help customers find what they are looking for, build trust with your brand and drive […]

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Social Media Lessons from Gatorade Mission Control

Posted: August 28th, 2013

How does an iconic brand like Gatorade engage with its customers and fans on social channels? I was curious myself, so I was eager to take a friend at PepsiCo up for his offer to get a behind-the-scenes tour of the Gatorade Mission Control in Chicago (let's just call it GMC from this point). I got […]

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Social Driver Has a New Website!

Posted: July 24th, 2013

CANEXBACK.COM At Social Driver, we believe innovation doesn’t come gradually, it ‘pops’. So, when it came to revamping our website we wanted to add some pizazz. We knew we had the resources, but we needed time and teamwork to create a great site. We kicked off our redesign with a Pop-Up Innovation Lab. We gathered […]

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6 Biggest Social Media Fails (And What You Can Learn From Them)

Posted: July 9th, 2013

It's no surprise that we think a good social media strategy is key to promotional success. We've already uncovered how to create a digital strategy and even helped you meet your audiences where they are on social media. But even the best brands have social media fails. Here are six important lessons your company can learn about social media and […]

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Mcdonalds Social media fail

3 Lessons from Designing a Website for the Millennial Generation

Posted: May 16th, 2013

The National Society of Collegiate Scholars (NSCS) is a nonprofit that recognizes and elevates high achieving college students across the United States. They have over 1 million millenial members, are recognized at 300 college campuses, and provide career support, service opportunities, and programs dedicated to the ideals of scholarship, leadership, and service. As NSCS's primary […]

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5 Insider Tips to Activate Your Influencers (How We Fell in Love With a City)

Posted: September 24th, 2012

We are so happy to welcome Julia Rocchi, the Managing Editor for the National Trust for Historic Preservation back to the Social Driver blog (see her previous post 5 Essential Tips for a Successful Nonprofit Website Redesign).   At our most recent Social Driver’s Ed, Julia shared 5 tips for finding and engaging influencers through […]

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Responsive Design for a Nonprofit: The New DC Food Bank’s Website

Posted: May 24th, 2012

The Capital Area Food Bank distributes 30 million pounds of food annually, half of which is fresh produce.  They are an incredible organization and when they came to us looking to refresh their website with a new brand identity that they had developed, we were honored to be able to help.  They had limited resources and a quick […]

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Client Spotlight: The Fund for American Studies

Posted: May 6th, 2012

The Fund for American Studies is a leader in creating DC summer internship and learning experiences for young adults across the country.  Their approach is to recruit young people likely to pursue careers in public policy, journalism, international affairs, business, government and related fields, and to educate them in the ideas most conducive to human achievement. TFAS […]

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Client Spotlight: The Fund for American Studies