Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

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sproutvhoot

Arby’s Talks Grammys, Pharrell, and That Infamous Hat

Posted: September 4th, 2014

“Hey, @Pharrell, can we have our hat back?” It was the tweet heard ’round the world during the 2013 Grammy Awards. Tweeted by Arby’s, the post garnered 117 million impressions—the advertising equivalent to $30 million—and turned the quick-service sandwich chain into an unlikely social media hero. Arby’s later purchased the hat in question for a […]

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3 Lessons Learned from the ALS Ice Bucket Challenge

Posted: August 14th, 2014

At Social Driver, there are few things that get us more excited than seeing organizations, associations, and companies get creative with social media to support a great cause—and the ALS Ice Bucket Challenge certainly fits the bill. If your Facebook perusing habits are anything like ours, you’ve probably noticed a disruption in your normally scheduled […]

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7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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4 Public Policy Accounts We Insist You Follow on Social Media

Posted: May 22nd, 2014

As far as political trends go these days, social media is one of the most positive and interesting that comes to mind. Since Obama’s social media-heavy presidential campaign in 2008, candidates, government agencies and think tanks alike have been heavily invested in creating a social presence. Now most of Washington’s biggest policy players are using […]

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paul rand

Cheat Sheet: How to Optimize Images for Your Social Media

Posted: May 15th, 2014

Cliché but true: a picture is worth a thousand words. In a world where your audience has a limited attention span and you might only have 140 characters, it’s important to make sure these images stand-out. You don’t want your beautiful Facebook cover photo to cut off someone’s head! That’s why we’ve compiled a handy guide […]

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Guest Blog: CEO Insights on Ed Tech Innovation

Posted: April 29th, 2014

At Social Driver, we believe the future is bright and all progress is Social – no matter the industry or vertical. As a direct result of this philosophy, we’ve met some great Drivers such as NSCS CEO Steve Loflin. We recently asked Steve to join us on Get With the Future to discuss the future […]

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National Society of Collegiate Scholars (NSCS) CEO  & Founder Steve Loflin

Pew Research Center: Six Types of Twitter Conversations

Posted: April 3rd, 2014

Yesterday, we were excited to pack a full house at our lunch and learn with Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, and Marc Smith, Director of the Social Media Research Foundation. Marc, the lead on a new report published by the Pew Research Center on the the six […]

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5 Ways the Future Will Be Seen Through Google Glass

Posted: March 13th, 2014

Last week, I hosted an exploration of Google’s new Glass technology for colleagues, industry experts and the media. For those unfamiliar with Glass, it’s is a wearable computer with an optical head-mounted display, developed by the Google X team. The technology is groundbreaking because it allows people to seamlessly send and receive photos, videos, maps […]

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google glass blog

Top 5 Thought Leaders Who Joined Twitter

Posted: February 20th, 2014

From the birth of the Royal Baby to the search for the Boston Marathon bomber, Twitter continued to make it’s impact in our everyday lives in 2013. Although these influential people may be considered ‘late’ to the party, we’ve compiled a list of our favorite thought leaders who joined Twitter last year. Tweeting everything from […]

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