Good Design for Better Schools: The My School Information Design Challenge

Posted: November 25th, 2014

It’s no secret that big data is changing the world, and quickly: a full 90% of the world’s data was generated during the past two years alone. Making sense of this ever-expanding arsenal of information is an enormous opportunity—and challenge—for organizations of all kinds. And in order to benefit from this expanse of new information, […]

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5 Women Leading Digital Advocacy on Twitter

Posted: November 20th, 2014

What is the most effective way to reach policymakers and make a real impact? Working in Washington, D.C., it’s a question that is practically impossible to ignore. And there’s no doubt the face of advocacy is changing: a mass communications, press-release mentality simply isn’t effective in a world where a single comment on social media […]

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9 New Faces: Meet Our Newest Social Drivers!

Posted: November 13th, 2014

There are few things more exciting than welcoming new energy and talent to our ever-growing team here at Social Driver. It’s been a busy couple of months characterized by rapid growth, and we can’t wait to introduce you to the newest members of our team – so we won’t! Say hello to our nine newest […]

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Erika Small

Top 10 Design Inspiration Resources

Posted: October 30th, 2014

We are huge believers in the open source community. There are thousands of creative people solving complex problems and sharing their findings, processes and ideas every day online. Often, when we’re working on a project, we find ourselves facing challenges others have already spent untold hours developing solutions for. As designers and technologists, it would […]

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Social Driver CEO Thomas Sanchez Appointed to Mayor Gray’s Innovation and Technology Inclusion Council

Posted: October 28th, 2014

Social Driver Founder and CEO Thomas Sanchez was sworn in as a member of Mayor Vincent Gray’s Innovation and Technology Inclusion Council Monday evening. The Council will, in the words of Mayor Gray, focus on ensuring “a more inclusive tech economy,” and will convene to advise District officials on ways to stress diversity in the growth of […]

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Working Out Your Organizational Culture

Posted: October 23rd, 2014

At Social Driver, we are always seeking new and creative ways to make our company culture great. So whenever we can participate in activities that let us work with different team members in new contexts, we are all about it. That’s why we were so excited to welcome Jaime Andrews, renowned fitness guru in the […]

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Exclusive eBook: 30 Steps for a Nonprofit Website Redesign

Posted: October 14th, 2014

At Social Driver, we understand that a nonprofit website redesign can be a challenging process, and it’s hard to know where to begin. We published our Best Nonprofit Websites of 2014 five months ago to help you get inspiration for your nonprofit website redesign. Our friends at EveryAction, an engagement and development platform for nonprofits, gave […]

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6 Best Drupal Modules You Never Knew Existed

Posted: October 9th, 2014

It’s an indisputable fact that the Internet has radically shifted almost every aspect of modern society. Everything from news to commerce has repositioned its primary venue to be housed online—making Content Management Systems (CMS) such as Drupal essential for their utility and approach to more rapid web development. Today, though, we are taking the opportunity […]

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Sketching: The Value of Pen + Ink in a Digital World

Posted: October 2nd, 2014

Bright eyed, on the first day of a design internship, I headed straight to the computer to begin my first project. It was going pretty well: I assessed the design brief, had my fonts and colors ready, and started throwing everything in InDesign. As my mentor came by to see my progress, he stopped short, […]

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Hootsuite vs. Sprout Social: Social Media Management Showdown

Posted: September 25th, 2014

With so many social media management tools available, it’s difficult to know for sure which platform best suits your organization’s needs. There’s no doubt that there are a lot of great tools out there—and to decide which one is perfect for you, remember that there’s no one-size-fits-all solution. As we always say at Social Driver, start […]

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Arby’s Talks Grammys, Pharrell, and That Infamous Hat

Posted: September 4th, 2014

“Hey, @Pharrell, can we have our hat back?” It was the tweet heard ’round the world during the 2013 Grammy Awards. Tweeted by Arby’s, the post garnered 117 million impressions—the advertising equivalent to $30 million—and turned the quick-service sandwich chain into an unlikely social media hero. Arby’s later purchased the hat in question for a […]

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How to Run a Kick-Ass Kickstarter Campaign

Posted: August 28th, 2014

At Social Driver, we like nothing more than keeping track of noteworthy trends and shining examples of entrepreneurial spirit. So, we take notice when organizations like Kickstarter, a crowdfunding site that allows creators to receive funding from interested supporters, promote novel campaign ideas. With some ideas generating upwards of $5 million, it has us wondering: […]

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[Infographic] Why Invest in Influence Marketing

Posted: August 21st, 2014

At Social Driver, one of the most consistent trends we’ve noticed across all social channels is the impact digital influencers have on shaping online conversations. Influencers can make solid connections with both the audience you have and the one you want to tap into and, research shows, they are able to gain a level of trust with […]

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marketing

3 Lessons Learned from the ALS Ice Bucket Challenge

Posted: August 14th, 2014

At Social Driver, there are few things that get us more excited than seeing organizations, associations, and companies get creative with social media to support a great cause—and the ALS Ice Bucket Challenge certainly fits the bill. If your Facebook perusing habits are anything like ours, you’ve probably noticed a disruption in your normally scheduled […]

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4 Amazing Secrets to Make Your Clients Swoon

Posted: July 31st, 2014

At Social Driver, one of our guiding values is “Put people before everything else.” This mantra extends beyond our walls and team to all of our colleagues and clients. We’ve found it doesn’t take much time to show others that you truly appreciate them. Take a look at our top tips to make the people […]

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7 Reasons Executives Should Embrace Social Media

Posted: July 10th, 2014

Social media is changing the way people connect – before, during, and after working hours, and organizations both large and small have turned to new social platforms to capitalize on the opportunities that being “connected” affords. For some, social media is simply a platform for posting pictures of family vacations, cat memes and using Twitter […]

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Infographic: How Non-Sexy Businesses Rock on Social Media

Posted: June 26th, 2014

Some businesses are easy to sell – alcohol, technology, fast cars. Others brands: not so much – car insurance, women’s hygiene products, etc. You have to be creative in order to stand out among the “sexy” products, especially when it comes the crowded social media space. Many products rely on humor while others lean on […]

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4 Brands Celebrating LGBT Pride 2014

Posted: June 19th, 2014

June is LGBT Pride Month, with celebrations taking place nationwide to recognize lesbian, gay, bisexual, and transgender history. As countless congregate in celebration of community, a number of notable brands are finding creative ways to recognize Pride Month, tailoring their messaging to the LGBT community and tying in social media along the way. Marriott International, #LoveTravels ”Whoever you are, […]

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Growing by leaps and bounds: Say hello to our 9 newest Drivers!

Posted: June 11th, 2014

The past six months have flown by here at Social Driver! We’ve been busy bees here in the District, hiring nine new faces and giving a much-deserved boost to one of current employees. Learn more about the new faces you’ll be seeing at Social Driver, as they help us continue to get with the future: […]

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allie

4 Shows Embracing Social TV

Posted: June 5th, 2014

In the 1990s, NBC revolutionized broadcast television with Must-See TV, waltzing into our heads and hearts with George and Elaine navigating “The Soup Nazi” on Seinfeld and the meteoric rise of Phoebe’s music career (a la “Smelly Cat”) on Friends. Today, while “can’t miss” TV is less of a reality due to digital recording services […]

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