Social Driver headed to Chicago last week on a client meeting, but made time to visit Angus Gorberg and the Sprout Social team at their HQ. We were so excited to visit because Sprout Social has built a fabulous all-in-one social media management tool. The days of using multiple social media management tools to publish content, monitor engagement, and create statistics are long gone. Here are the 5 reasons you should be using Sprout Social.
Sprout Social turns analytics into works of art using bold colors and appealing design. Intuitive graphs and charts are used to display information about your social media’s influence and engagement. Better yet, you can easily share PDF/CSV reports with your team or clients by choosing custom date ranges. Even better, Google Analytics can be analyzed to determine if your social media activity is affecting your web traffic.
Have you tried to determine when your social media content results in the most engagement? ViralPost does this work for you. Sprout Social’s send time optimization technology automatically publishes your content when it will have the most impact on your audience. The technology analyzes your specific Twitter handle to create customized send times for your specific audience.
Use Sprout Social’s iPhone and Android apps for access on the go. It’s perfect for publishing content, monitoring mentions, and assigning tasks to team members when you’re away from your computer. No longer do you have to access various mobile apps to get the job done – Sprout Social’s app has it all in one.
Whether you’re a brand using Sprout Social for your company or you’re an agency with various client teams, multiple users can be added to your account. You’re able to customize their access levels and you can assign them specific tasks. And don’t worry if you have multiple accounts for a particular social media network. You can add and monitor them simultaneously.
The dashboard is your virtual hub for trends, audience demographics, and information regarding your social media accounts. Trends alert you to new followers, fans, and messages while demographics provide the ages and genders of those following you on social media. The visually appealing dashboard is also perfect for easily accessing your inbox, completing tasks, and downloading reports.
They have a 30 day free trial that we would highly recommend. Do you use Sprout Social? A different social media management tool? Let us know what you think in the comments.
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