This past week, we attended the NGLCC Certify Your Success 2012 Conference. The NGLCC have been longtime partners of Social Driver and we were ecstatic to see the conference sell out for the first time. To add a little buzz to the conference, we decided to rank all 118 of NGLCC’s Corporate Partners (Top Companies like HBO, American Express, Southwest Airlines, etc.) based on their web, social, and mobile. We picked 12 criteria to grade everyone by, weighted each criteria based on how important we thought it was, and thus came up with each companies’ Social Leader score.
We put together a simple microsite to show how each company stacked up – sortable both by name or by score. Our 12 metrics included:
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