118 Big Brands Ranked by Social, Mobile, and Web

Posted: August 15th, 2012

This past week, we attended the NGLCC Certify Your Success 2012 Conference. The NGLCC have been longtime partners of Social Driver and we were ecstatic to see the conference sell out for the first time. To add a little buzz to the conference, we decided to rank all 118 of NGLCC’s Corporate Partners (Top Companies like HBO, American Express, Southwest Airlines, etc.) based on their web, social, and mobile. We picked 12 criteria to grade everyone by, weighted each criteria based on how important we thought it was, and thus came up with each companies’ Social Leader score.

We put together a simple microsite to show how each company stacked up – sortable both by name or by score. Our 12 metrics included:

# of Followers
# of Likes
Ratio of Tweets to Replies
# of People talking about this on FB
Average # of comments per post
Easy Share Links
Hubspot Grader.com Score
Klout Score
Whether they had a blog
Whether they had a mobile site
Whether they had a responsively designed site

As I said, each of these were weighed differently to come up with each companies’ Social Leader score. Want to know how you stack up? Sign up on the microsite and we’ll add your company to the list!