“Ugh. How am I ever going to get all this done before the conference?!”
You are planning a conference. It’s July and the red carpet unrolls in October but you still have loads of work to do. There are speakers you need to contact, handouts you need to store, exhibitors and sponsors wanting to know how you are going to connect them with the attendees. Help!
That’s where Pathable comes in. Pathable is social software for business conferences. It creates an online community for attendees, speakers, exhibitors and sponsors to meet, converse, share ideas and schedule private meetings.
At Social Driver, we talk about using communications to create engagement among your audience. That means creating spaces where your audience talks with each other, strengthening their relationship with you. The best part of engagement? Your audience is doing all the work!
From a conference organizer’s perspective, Pathable helps attendees connect with each other as well as the exhibitors and sponsors, even before they pick up their badge. Attendees can create an online profile and a personalized page, link to their Facebook, LinkedIn and Twitter accounts, access handouts, create a schedule, and set up private meetings.
Pathable is also easy to integrate. Speakers can upload and manage their own handouts, taking the burden off of you to find and manage a hosting location. Exhibitors and sponsors are displayed on an interactive map of the exhibit hall and can upload their logos, connect with attendees, woo possible buyers, and set up private meetings for further discussion onsite.
Pathable gives attendees a way to see who else is coming to the conference, begin conversations before they arrive, and continue the engagement after they return home. Attendees can also plan their personal agenda so that you can hit up the best parts of the conference for them.
With the increase of smartphones and tablets at conferences across the country, Pathable is also able to integrate with mobile platforms. Attendees can check in with the community from their smartphones in the exhibit hall or in the hallways outside of sessions.
So what are you waiting for? Increased engagement, easier planning, and happy sponsors – aren’t those all things a conference planner dreams of?
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